VIP & Institutional Marketing Lead

✅ Position Overview

Job Title: VIP & Institutional Marketing Lead

Company: Binance

Location: Dubai, UAE (Remote)

Type: Full-time

🔎 About Binance

Binance is the world’s largest cryptocurrency exchange by trading volume, serving over 260 million users in 100+ countries. The company’s ecosystem covers trading, payments, education, research, DeFi, NFTs, and more—all designed to increase financial freedom and access via blockchain technology.

🧠 Team Focus

The VIP & Institutional team supports high-value clients such as:

• HFT & proprietary trading firms
• Hedge funds, asset managers
• Investment banks, brokers
• Market makers & fintech institutions

The marketing function’s mission is to elevate brand visibility, grow user engagement, and drive product adoption globally.

📌 Key Responsibilities

• Lead and execute global VIP & institutional marketing strategy
• Create impactful go-to-market (GTM) plans for product launches
• Oversee social media presence (X, LinkedIn) and strengthen VIP community engagement
• Lead offline event planning and collaborate on product marketing materials
• Drive user retention through lifecycle marketing, SEO, and paid ads
• Create educational content and sales enablement libraries
• Work cross-functionally with teams including Product, Sales, PR, Legal

🎯 Requirements

• 8–10 years of experience in marketing, ideally with:
• A strong product marketing focus
• Exposure to finance, fintech, or crypto
• Proven success launching B2B/B2C products for institutional or VIP markets
• Deep understanding of the digital asset industry and market trends
• Experience managing social media strategy and campaigns
• Exceptional communication skills; confident working with senior stakeholders
• Strong analytical abilities: able to track KPIs, optimize campaigns, and measure ROI

⭐ Why Join Binance

• Help shape the future of digital finance and institutional crypto adoption
• Work alongside global leaders in a flat, fast-moving organization
• High degree of autonomy and opportunity for leadership impact
• Competitive salary, benefits, and remote flexibility